Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 23 March 2011

Final changes to adverts

After a last minute audience feedback from our teacher, we have decided to just add on a URL below the date on the teaser advert, showing where you can find out more information about what the poster is about, again making the band get attention and giving the website more views, making people find out other aspects of the band such as them touring etc.

This advert will get people talking, as they do not know what is happening in May 2011, as it cannot be the tour as that is already going on, this is getting publicity for the band, which will then encourage more people to buy the digipak. 

This is our first teaser advert, this will be released at the beginning of April, leaving a narrative enigma 

We have also done a second teaser advert, this is to be released after the first teaser advert, we have cut out the bodies of each of our band member, from a different photo, and placed these as a separate layer on top of our background image. This is the image we have used in our first teaser advert, but we cut out the band at the top of the rock. 

This again leaves narrative enigma, as it shows the location of these adverts plays a key role in what is going to be released, it has an intertextual link with our music video. This will be released after the first advert, to give suspense to Backstreet Boys fans.

This leaves less suspense than the first one, as you can see the band completely, they are no longer a narrative enigma, however you still do not know what is to come in "May 2011."

Adding the link to the Backstreet Boys website on both these adverts, also publicises the band, linking them to dates such as the tour. 

Also, out of lucky, we liked our original images, and did not have to do too much to them, just an editing on the colours/ writing etc. So we created this one to show a bit more of our photo shop skills and knowledge.

Our second teaser advert to be released mid April 

We tried out this advert with a blue sky, however we both decided we preferred to keep it to a black and white theme, similar to our other adverts. 

And we will use the advert below as our final advert, to be released at the end of April, showing what the other adverts have been about, what the digipak contains (a bonus music video) and when the digipak is being released. It also has a quote of what Q magazine (the magazine we are releasing our adverts in) on their opinion on the band, inspiring Q magazine readers to buy the digipak. 

All these dates work well together for the digipak to be released mid May, as this is when the band are touring. 

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