Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Friday, 14 January 2011

Target Audience

Boy bands do typically target their music at young females, they do this by the way they dress, their personalities and their looks. 

They also do it by using certain aspects in their music video, such as them being "topless" and them using a female character, so young girls can "aspire" to be them.  
(embedding was diasbled)

Many boy band music videos also show crowds of female fans, showing that other females support them "so you should too."

However, Backstreet Boys were a band that were most famous in the 1990's, therefore their young female audience will now have got older, therefore this widens the target audience, it can now range from about 10-30.

Commonly, boy bands do not appeal to males. 

We have interviewed a range of people, to find out the audience our music video would attract, and if their was anyways of widening the audience.

For instance by using a female in the music video, could this appeal to males, bringing in the "male gaze."

And, could using good looking, "macho" males, bring in the "pink pound" theory.
(embedding was disabled)

We asked a range of questions including:
  • Do you have a favorite boy band from the 1990's?
  • Do you still listen to any boy bands and if so who?
  • If a boy band that you liked were to re-release one of their hit songs, would you listen to it?
  • If not- what would make you listen to them?
  • Do you have any boy band songs on your I-pod?
  • What would you say is your favorite all time boy band video and why?

Untitled from megan claydon on Vimeo.

We then showed them a sheet of paper, with four images of boy bands on, which were Westlife, N Sync, Backstreet Boys and Boyzone. We then asked them to name the four boy bands. 

targ a


From our research, we found that our target audience is going to be young females, that were born in the 1990's, aged between 12-28. 

This is due to them growing up with the bands, and the bands releasing songs which reached number one when they were younger, therefore they have a lot of memories about the boy bands, and also young girls admire boy bands, and tend to listen this genre of pop music.

Originally we thought we could target an older female audience, 30 plus, but however through our research, it suggests that Backstreet Boys did not have the same influence on the older females as bands such as Take That or Westlife did, this may be due to Backstreet Boys primarily basing their target audience at young teenage girls, so they did not produce songs for an older generation, Take That have also had a lot of fame thanks to Robbie Williams and Gary Barlow who are heart throbs for women. 

However, we did find, that if were to make the band more "modern" looking, it may appeal to some teenage boys, like JLS, The Wanted and One Direction have. They can relate to their looks, fashion sense, personality and their fame with young females.

Also using, young, attractive, males, may draw in the "pink pound theory". As we are catering to homosexual customers. And using an attractive female can draw in the "male gaze." A theory by Laura Mulvey, In which we are using attractive female in our music video, she is the object of desire, and is being used for visual pleasure. This may widen the audience of the music video.  

These will be our secondary audiences. 
Our primary audience will be female teenagers. 

However, many have argued that a complete come back from a boy band is not going to happen:

However, Backstreet Boys have been known to be making a come back, therefore us re-releasing this song may be a good time as the band are in the spotlight-


  1. always embed youtube vids
    ...and take off the word verification, as instructed in class and through the blog!!!!!!!

  2. This is only a draft, I am still to upload the footage and what we found through the footage. And some youtube clips won't embed!