Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Tuesday, 18 January 2011


"Wewow are leading the way in innovative, eco-friendly CD and DVD packaging" Wewow

A speaker from Wewow, came into talk to us about the production of digi-paks. 

Digipaks are a style of CD or DVD packaging, they typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

The digi-pak is the alternative to the standard jewel box packaging. It is made mostly from thick card, it allows great graphic display. 

Originally used for the album packaging of leading musicians, the digi-pak is now priced reasonably enough to be used for any CD or DVD project. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels.

  • The band will go to the company with a certain amount of money and they will produce the digi-pak or dual case for them
  • They will usually have a design idea, they can work with just an A4 sheet of ideas
  • IRSC codes are to protect the music, it is for copy right purposes, the company can add them
  • To produce a glass master copy and then press that, for instance to produce a 1000 will cost about 17p per disk
  • If you were to produce a million disks, for instance for a release of a single, it will cost approximately 4p
  • Many bands will only be using the disk to give to fans, not to sell, therefore they do not need an official bar code, however they sometimes will use a QR code, which can link to the band websites, myspace etc
  • Digipaks are increasingly becoming popular to the industry as the cost of plastic is increasing, this causes production costs to ride
  • Digipaks are 50% less polycarbonate, 50% less production energy and 52% lighter 
  • This decreases the cost of importing as the price is done on weight
  • Some digi-paks are 100% recyclable, potatofome tray and a new bio-lice tray
  • Wewow do focus on cost-effective packaging, due to new bands not being able to afford expensive packaging
  • They must have a MOPS license- this is a mchanical copyright that makes sure no one rips them off
  • A standard dual case would cost approximately 1.5 p in the millions
  • Digipaks do cost more than this, but however they are on the decrease thanks to new technologies
  • The main place Wewow shift to is Amazon
  • Due to a panic about carbon emissions, companies need to decrease them, this is one of the main reasons CD/DVD packaging is moving towards Digipak 
  • It will not be viable to produce jewel cases in years to come
  • Video CD'S (VCD'S) are becoming increasingly popular
  • The design flows throughout the digi-pak 
  • Older record companies may like the older packaging look- mirroring the old vinyl records
  • It looks good on bands if they are seen to be using an eco-friendly way of production
  • Some bands may just want it as a limited edition to their albums for instance Keane- Hope and Fears album, they released this album in Digipak as a small limited edition run 
  • The smallest they can produce is one unit

    Untitled from megan claydon on Vimeo.

    No comments:

    Post a Comment