Myself, Megan Claydon, and Emmie Bryett (www.g324-sum2011-emmie-bryett.blogspot.com) two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 12 January 2011

Common codes and conventions of boy band music videos


  • The band members are "messing around" with a basketball
  • Two females walk in, which instantly grabs the boy band members attention
  • Clothing includes casual shirts, jeans, hats, sunglasses
  • Someone is videoing them, connoting it is for the music video, auditions of them all
  • They then use chairs to dance with, and sit on
  • Outfits change quite frequently
  • Shots back to the females
  • Editing of one member, then changes to another, in the same position
  • Some bits of dancing
  • Shots of them just lip syncing
  • Group shots of them singing
  • The females then become the people "auditioning" instead of the males
  • Females help to bring in the male gaze, widening the audience of the video


  • Starts off in a cafe, the members of Westlife are the waiters, and there is a few gentleman sat down, in suits, connoting they are very wealthy
  • Diegetic sound at the beginning
  • One of the males then turns on the jukebox and Uptown Girl starts playing
  • There is a close up of a picture of a female on the wall, which is Claudia Schiffer, this is an intertextual link
  • Westlife then start lip syncing the song, close ups of them
  • Shots back to the picture, suggesting they are singing about her
  • The men that are dressed smartly are also dancing around
  • It is connoted that it is "Westlife" vs the "Uptown boys" as there is 5 of each
  • The female from the picture then walks in and everyone stops and stares
  • The music also stops
  • Diegetic sounds of her heels walking across the cafe floor
  • The music is then turned back on
  • Shots of them dancing
  • The female, who is dressed very posh, rips off her wealthy clothing, such as her hat and earrings
  • Slow motion shots of her taking her bobble out her hair
  • Westlife then leave the cafe with the female
  • They use Claudia Schiffer in their music video, as she is famous, but also known for her good looks, this widens the audience


  • Black and white
  • Close ups of lip syncing
  • Shots of each band member with a female
  • Stephen Gately is with a male, showing the impact him "coming out" as homosexual had to pop
  • Close ups of the couples together 
 

  • Starts in colour
  • Flicks to Black and white
  • One of the band members is topless on a beach, bringing in a female audience
  • Each of the boy band members comes out from behind the wall in colour, again attracting a female audience
  • Close up shots of the members lip syncing
  • On a beach
  • Dance moves
  • Over dramatic actions
  • Water dripping on the band members
  • A female in a swimming costume widens the audience for the "male gaze"
  • This video won  the Brit Award for Best British Video in 1994

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