There are several common codes and conventions which typically appear in a boy band music video. (Some youtube clips were unable to embed)
- "The Christ like Gesture" This shows a real exaggeration of emotion, it is almost a pleading like gesture
- The location, is most often, an abandoned space, or a deserted landscape. For instance an industrial warehouse or a cliff top.
Take That in their hit "Patience" used a cliff top, with mist and a storm. This features the band members carrying their microphones to the top of a cliff, they then perform once at the top.
And more recently JLS used a warehouse for the music video for their song "Beat Again." Which also has a fire escape in the background.
- There is also usually some sort of female, which the song is sung about
Boyzone famously used a mysterious male in their music video for "Better" this shows the significance of Stephen Gately "coming out" as a homosexual was to the world of the pop, the rest of the band members were paired with females.
- Water is often used for dramatic effect, often water is dripped on the boy band members throughout the video
However a burst of water can often be used to signal a dramatic moment in the song, for instance in "Pray" by Take That, the water is dripping over the semi naked boy band members bodies, this will target a young female audience
- Lip syncing, most often boy band members will lip sync the words that are being sung
- Slow motion is also often used, this again exaggerates something or for emphasis
- Boy band music videos often include levitation, in which, and object is suspended by a physical force against gravity
This can be seen in Westlife's "Flying Without Wings"
- Black and white is also often a key concept of boy band music videos
This can be seen in several, such as Boyzone- Better
and N Sync's- Gone
- Many also have both colour and black and white, this also adds dramatic effect, for instance, Take That- The Prey