Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 12 January 2011

Old and new boy band video's

As boy band music videos have changed since the 1990's, we need to find out about old styles and new styles, and if we are going to keep to the traditional video or put a post modern twist on the video. 

JLS, are a new boy band, This is their hit "One Shot" I am then going to compare it to an older boy band, Backstreet boys- I want it that way

  • Ovbiously the clothing has changed, the clothing in Backstreet boys is more flares, long coats, baggy shirts, hats and sunglasses
  • Whereas JLS are wearing low cut tops, scarfs, earrings, and "chino" type trousers
  • In both there is several group shots, but also single shots of them lip syncing
  • They both have various dance moves
  • However, JLS's video is set in one place, with bright lights and microphones
  • Where as Backstreet Boys, is all about them boarding the plane and being at the airport

  • Backstreet Boys change their clothing as well, to white suits
  • There is also clips in Backstreet Boys of female fans with banners and posters
  • There is shots of the female fans screaming at them, a typical boy band convention, showing who they are targeting there videos and music at
  • The girls go crazy when the band members talk to them/take pictures with them

After doing this, we realised we wanted to keep our music video more traditional, with lip syncing, a female, and maybe including female fans, it appears that new bands music videos often do not include the typical codes and conventions. 

Therefore, as we are re-releasing the song, many may see it as a "spoof" of a "boy band video" this is similar to what Blink 182 did with "All The Small Things."


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