Myself, Megan Claydon, and Emmie Bryett (www.g324-sum2011-emmie-bryett.blogspot.com) two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 13 October 2010

The Script- For the First Time



The Script - For The First Time on MUZU.

The Script- For the first time
  • Alternative rock band from Dublin
  • Currently based in London, after being signed by Sony Label Group
  • The Statue Of Liberty connotes it is set in New York, a famous land mark, when it is turned over it becomes clear that it is a postcard. 
  • A girl writing a post card, she is reading in her head what she is writing, this is inner- diegetic sound.
  • There is a picture of her and her boyfriend as she is talking about him in the postcard, they are holding a sign saying "greetings from across the pond" connoting she has moved away from home to America 


  • This is connoted by her talking about Dublin and saying how she is dying for a proper piece of brown bed, and that she says "not to miss her too much"
  • Lying on her bed as the lyrics come on saying "she's all laid up in bed with a broken heart." Making it a narrative and performance video.
  • Pictures of home on the wall
  • Black and white shots of the main singer, lip syncing, common code of pop videos, the black and white also sets the mood of the song
  • Cuts back to the girl, she is looking lonely as her boyfriend is on the phone


  • Inter cuts back to the singer again in black and white
  • Shot of the fingers playing the piano, shows musical ability
  • Cuts back to the male and female in the bedroom
  • Low angled shots of the main singer
  • The male turns to kiss the girl, she backs away, connoting her unhappiness


  • Shots of New York and a motor bike down a road
  • Inter cuts to black and white shots of the singer
  • Brighter colours when the mood of the song lifts
  • Shots of the drummer and the band, performance
  • Close up of the guitarist
  • The male and the lead singer gets on the motorbike, big buildings, common view of New York


  • Close up of the girls eyes shows her emotion
  • The couple are holding hands, connoting they are "in it together"
  • Shots of the sky, which are points of view shots
  • The female is behind a fence, connoting she feels trapped
  • Spotlight around the main singer as he is singing, black and white clip


  • A shot of what was the picture earlier on in the video, with the couple holding up a sign saying "Greetings from across the pond"
  • The statue of Liberty is behind them, this reflects back to the beginning of the video
  • Editing clips of New York onto shots
  • Licqour store behind the female, links to the line "drinking cheap bottles of wine"
  • The band on stage, connotes these shots could be taken from a concert, however you cannot see the audience
  • The lead singer at a garage with his motorbike, holding money, connotes he has sold his motorbikes, foreshadows the end of the video, when he tells the female that he has sold the bike for the plane tickets
  • A shot of a four leaf clover, an Irish tradition, they are meant to be lucky


  • Singer dancing, shows energy
  • The lead singer walking down a street, common code and convention, reflecting on life, similar to The Verve- Bitter sweet symphony
  • This is an intertextual link 
  • The lead singer hands the female an envelope, diegetic sound over the lyrics of the song, flight tickets back to Dublin
  • The female in the video was Bono's daughter, Eve Hewson, intertextual link 



The Script- For the first time lyrics

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