Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Sunday, 19 September 2010

Michael Buble- Just haven't met you yet

  • The start of the video is a long shot of a supermarket, a typical scene for a pop music video

  • There is then different cuts of a range of foods in the supermarket 
  • There is then clips of the singer, Michael Buble, throwing food into the trolley, looking fed up
  • He is the main star of the video as he is the lead singer and this is what is expect of pop music videos
  • The audience is aimed at young female teens, you can tell this by the music video creating a "love story" and Michael, who is often seen as very attractive being the main part of the video
  • However older women will also like this kind of music

  • The foods do not have labels on therefore the video is not using product placement
  • Michael Buble then begins to walk towards the camera 
  • There is then a close up of him singing (or lip syncing) again a common aspect of pop music videos
  • There is then a shot of his legs dangling and his feet tapping to the rhythm of the music
  • There is low angled shots of him sat at the top of a shelf, often seen in music videos

  • You then see the back of a woman, adding narrative enigma
  • The lights start flashing when they look into each others eyes, showing "love" and that the song is about this woman
  • The female is not a stereotypical woman that you would expect to see in a pop music video, she has darker hair and is fully dressed, she is a counter type
  • There are then shots of them walking along the top of shelf's to find each other
  • There is then shots of the people working in the supermarket, showing everyday life, people can relate to Michael Buble

  • There is then a shot to a couple, which are older, this could connote looking into the future
  • There is then an editing shot of Michael Buble and the female moving across the screen sat around a table, and flowers, connoting this is their first date
  • They are then moving in a bed round the supermarket 

  • And the workers of the supermarket start dancing as it gets to the chorus showing happiness and joy
  • The old couple also then start dancing
  • There is also a band of trumpets in the supermarket, this is very fake and surreal, which is something you would expect of a pop music video
  • It is connoting that everything is "perfect" now he has met this woman
  • Confetti then starts falling from the ceiling

  • As everyone is dancing around Michael and the woman, connoting they are the main focus
  • They then all go outside and dance in the car park, again showing how un realistic the video is
  • You then see the cashier waiting for Michael to pay the bill, connoting it was all a dream
  • And everyone is staring at him as if he has just started singing in the middle of a super market
  • You then see the female woman enter the super market, connoting "it was meant to be" and that they really "just haven't met yet"
  • The video is narrative, it is acting out the lyrics of the song
  • Michael then leaves the supermarket, like a normal everyday person

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