Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Tuesday, 14 September 2010

Lady Gaga- Bad Romance

Lady Gaga
  • Young audience, outrageous clothing, fun, individual
  • 10-14 year old females- big record buyers- dominant for pop- known as "tweenagers"- those that aspire to be looked, seen and behave as teenagers- she also refers to her fans as "little monsters" which is something children may be associated as
  • Also 15-24 year olds, those who are likely to go clubbing as she uses trance and techno
  • Male gaze- actions and extreme state of undress- appeals more to an older audience
  • This could also be seen as menaissance- men are increasingly trying to create a more traditional viewpoint of themselves- having power and being in charge 
  • Pink pound- camp-plays with gender- hermaphrodite and bisexual
  • Provocative clothing and robot movements create a binary opposition- plays with stereotypes
  • Lap dance in the video, and a male gazing at her, watching her dance connotes she is dancing for a male audience


  • Post feminism- equality has been achieved- Lady Gaga has a choice to dance and dress how she does 

    Lady Gaga- Bad Romance lyrics 

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