Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 22 September 2010

Jamie T- Sheila

Jamie T - Sheila on MUZU.

  • Released in 2006
  • Grime music
  • Targeted at teens as it is modern rap
  • Mise-en-scene involves empty bottles of alcohol, connoting the video is aimed at an older audience
  • There are then close up shots of Jamie T

  • The video uses monkeys as characters
  • It is a short film, it has taken everyday life and changed one varaible
  • There is then inter-cuts of Jamie T on a black background, making sure he is the main focus
  • The monkey's are acting out the lyrics of the song, therefore it is a narrative video 
  • Repeating an action through editing (the monkey throwing things in the bin)
  • Ellipsis, there is time cuts

  • Offensive language is censored
  • One of the monkeys is connoted to be a female by a pink beaded necklace 
  • The music video is fighting for viewers attention, there is shots of day time and night time, this grabs the audience's eye
  • Gradually Jamie T moves further and further away from the camera, and the music video ends with a long shot, this is a reverse zoom

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