Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Monday, 20 September 2010

Gwen Stefani- Cool

  •  This is a narrative video, the video follows the lyrics
  • The genre is pop
  • And it is targeted at young female teenagers
  •  The video starts with a two shot of a couple, the female looks nervous, as she straightens her dress out
  • There is then a long shot of a mansion connoting wealth
  • Gwen Stefani then answers the door, the house is very rich and luxurious

  • Gwen Stefani and the man then shake hands and look happy to see each other, this connotes they have known each other before
  • She touches her hair as if to say she has changed it and been complimented on it
  • She then gets introduced to the female, connoting she does not know who she is
  • Gwen Stefani then bangs into the male, connoting there is a bit of tension, he is the male she is talking about in her song
  • It then cuts to clips of Gwen Stefani and the male, connoting they used to be in a relationship, these are also signified to be memories, she is looking back on them and remembering them

  • There is then inter-cuts of Gwen Stefani on her bed, with heels on, and red lipstick, this is seen as very "sexy" and although not really a music video for males, it could draw in the male gaze and widen the audience
  • The clips of Gwen and this male connote she is looking back at memories, it is signified that they have now broken up and he has brought his new girlfriend round to meet Gwen Stefani

  • There is then a close up of Gwen singing, again a common code of pop music videos, it is very provocative with her bright blonde hair and red lipstick

  • Inter-cuts of Gwen Stefani, the male and the female then cut through, as it follows the lyrics
  • Gwen then lies on the bed, again being very provocative on a gold silk sheet, this again signifies wealth and luxury

  • There is then an image of Gwen and the male of one of "the flashbacks" looking at the house that was at the beginning of the music video, connoting Gwen Stefani has bought the house 
  • There is then shot reverse shots of Gwen Stefani looking on at her ex holding his new girlfriends hand, the close up of Gwen's face connotes she is jealous

  • Gwen Stefani then places a ring from her finger onto the female's signifying they were engaged and now he is engaged to this new female
  • It then ends with the three of them walking down the beach that she had a "flash back" and memory of her with the male

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