Myself, Megan Claydon, and Emmie Bryett (www.g324-sum2011-emmie-bryett.blogspot.com) two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Friday, 17 September 2010

Guns N' Roses- Welcome to the jungle

Guns N' Roses- Welcome to the jungle 


  • The jungle is referring to L.A, it is a concrete jungle
  • L.A is a big place for musical artists, creates fame
  • The first character is shown on screen, with a leather coat, black jeans, he is smoking a cigarette
  • In heavy metal music videos you would often expect to see the characters smoking and drinking- Jack Daniel's seems to be a popular choice of alcoholic drink 

  • They are a glam metal band, this is connoted with their big hair and makeup 
  • There is diegetic sound which breaks in, this is also seen in Daft Punk- around the world 
  • There is then a close up of the door of a bus, and you can see the side of a man
  • This creates narrative enigma 
  • He is chewing a straw, which suggests he is a hill billy, he is a small town guy entering a big city,
  • The man turns out to be AXL Rose, who rejects a man trying to sell him drugs 

  • There is then AXL Rose's point of view shot, he is gazing at a woman's legs, this shows the male gaze, it also draws in the audience, which is male and teenagers
  • Women help core the target audience 
  • You don't actually see the females face, connoting they are just been used an as "object" with her short clothing 
  • When the beat changes the shots often change
  • AXL Rose then stops to watch a television through a store window, clips of the band playing live can be seen
  • Slash can also be seen briefly, sitting against the store's wall and drinking from a  clear glass bottle in a brown paper bag
  • The band members are playing characters
  • By the end of the video AXL Rose has turned into a city punk
  • He has long hair, a cross necklace, tattoos, all that would be expected of a heavy metal singer


  • There is lots of female audience members, connoting AXL Rose is a "male icon" people want to be like him 
  • There is then performance of the band
  •  Close up of the instruments, showing talent and ability
  • There is several high angled shots- often using a crane
  • There is then AXL's point of view shots
  • Low angled, medium shots of the singer, showing he is the main man in focus
  • In the two shots, AXL often appears in most, the singer is the main focus
  • Television footage then inter cuts, this is similar to what Megadeth have done- in their song Peace sells (but who's buying) 

  • Tracking and panning shots (this would be hard to get smooth shots in limited camera equipment)
  • Shots to females, sex and violence on screen, and AXL is watching the screen
  • The music video is a mix of performance and narrative
  • It has intertextuality, it is very similar to the film Clockwork Orange
  • This is post-modernism, it links to another text, without knowing this you cannot follow the preferred reading

During an interview with Rolling Stone magazine about the music video, the Guns N' Roses then-manager Alan Niven said that he "came up with the idea of stealing from three movies: 

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