Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Thursday, 16 September 2010

Christina Aguilera- Dirty

  • Aimed at a young audience, outrageous clothing, fun, individual, playful
  • 10-14 year old females will be big record buyers of the song, they are the dominant audience for the pop genre
  • They are often known as "tweenagers" - those that aspire to look, be seen and aspire to be seen as teenagers 
  • 15-24 year olds whom go club may also listen to this style of music
  • Male gaze- The provocative actions and limited clothing attract an older audience and could be argued it is specifically to draw in the male attention
  • The opening shot is instantly of Christina Aguilera's bum, drawing in males- widening the target audience

  • The leather and studs is very "rock and roll" but also gives sex appeal
  • There is a close up of lip syncing which is often seen in pop music videos- it is also very seductive 
  • The piercings on Christina Aguilera drawn in the teen audience 
  • Christina then appears in a cage, again a very sexy, provocative way of entering the stage
  • She then seductively dances for a male audience which are cheering her on, connoting she is primarily dancing for a male audience
  • The leather clothing, the masks, costumes and the studs, could also bring in the homosexual audience as it is quite "camp" this could bring in the pink pound theory and widen the audience
  • There is then several shots of Christina dancing with backing dancers but then it cuts to shots of her with the males, showing she is the main attention of the music video 
  • The men then give Christina a drink and some water, this could be a sign of post-feminism, equality has been achieved, and it could be argued that we no longer live in a patriarchal society 

  • Males could be experiencing an identity crisis, women are now taking over
  • Christina then has a fight with a girl, which could be seen as seductive and again for male attention, she then "dirty dances" with a male
  • It is set in a wrestling club
  • Christina then seductively "straddles" a male dancer, showing that she could be dancing simply for a male audience
  • She also sits with her legs open, which is seen as provocative 

  • Christina wins the fight and she gets all the male attention
  • The girl she fights with could be seen as a binary opposition to Christina, as more of her body is covered, she is brunette, and her hair is in plaits, she may not be seen as feminine and sexy as Christina 
  • It is a mix of concept and narrative, the video is seen as "dirty" and "rowdy" like the lyrics, but the wrestling scene does not have much to do with the lyrics 

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