Myself, Megan Claydon, and Emmie Bryett (www.g324-sum2011-emmie-bryett.blogspot.com) two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Tuesday, 21 September 2010

Bloc Party- So here we are


  • Indie
  • A concept video
  • Follows the whole of the band throughout the video- cut shots- in the same location
  • Intertextual reference- American Beauty


  • All walking through the same location
  • Each thing is happening in each frame but from different angles
  • Dull Mise-en-scene
  • Close up shots of band members, they are the main focus
  • It is similar to the music video for The Verve- Bittersweet Symphony
  • Tracking down the street


  •  Low angled shots, editing, spinning in the air
  • Sky- emphasises dreaminess, conventional for indie music videos
  • Shots of feet
  • Photos are put together to create a montage of still images- cut together
  • Dark to light- elliptical editin
  • Creates the sense of head shaking
  • Madonna- Ray of light also used similar editing and time lapse, however it is in the city
  • Whereas in Bloc Party's video it is sub-urban, it isn't glam, or exciting, it shows the dullness of everyday life

  • The ending is similar to the beginning 
  • However it has moved locations from the rural area to the sub-urban area
  • Connotes dullness, feeling lost, boredom
  • The lyrics could suggest how people feel when they take ecstasy, a moment of purity and going back to that feeling 


Bloc Party- So here we are lyrics 

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