Myself, Megan Claydon, and Emmie Bryett ( two A2 pupils from Ilkley Grammar School, aged 17, are creating the a promotion package for the release of an album, to include a music promo video together with a cover for its release as part of an album digipak (CD/DVD package) and a magazine advertisement for the digipak (CD/DVD package.)

Wednesday, 15 December 2010

Practise Music Video

  • At the end of last year, we did a practise music video, to Britney Spears- Hit Me Baby One More Time
  • This helped us with lip syncing and also directing a music video
  • It made me realise the importance of planning, and knowing what you want for specific shots, this will help me with my coursework for this year

The Beatles- Come Together

After our class pitches, me and Emmie decided to work together, and we did decide to use the song I pitched, Come Together by The Beatles.

We have changed various aspects of my initial pitch:

  • There will be 4 main characters, including some lip syncing
  • The four will start of in what is seen as a "flat" just "messing around" this will be in colour and they will be in typical everyday clothes, such as jeans and a hooded jumper, there will be diegetic sound
  • They will then go into four different rooms, and when they come out, it will be in black and white, they will be wearing suits, as they come out the lyrics will start
  • They then gradually make their way down the stairs, picking up placards saying "come together" on
  • There will then be a "4x split screen" in which you can see each member going their seperate ways, one will be getting the train, a taxi, a bus and walking
  • This is to connote they are seperating
  • We will then film each of them embarking on their journey, picking up people as they go along
  • We will do reaction shots of the public from around Leeds
  • As the lyrics "Come together, right now, over me" it will again split into a 4x screen, and you can see each of them lip syncing
  • Eventually, in the last verse, you can tell that the four are going to come back together, this will be done by shooting various shots from the same place, but different angles
  • They will then reunite, and on the last "Come together, right now, over me" it will be connoted that they are hosting a concert, as The Beatles famous did on a rooftop, and U2 later mimicked with their "Where The Streets Have No Name"

Apple Records

Thanks to the help of modern technology, and me becoming a "fan" of The Beatles on facebook, I have found three video clips, in which it tells you about Apple Records, the owner of The Beatles recordings.

Please follow the links:

Video 1

Video 2

Video 3

The Beatles

  • The Beatles were an english rock band, formed in Liverpool in 1960
  • They are one of the most commercially successful acts in the history of music

The Beatles band members:

John Lennon (1940-1980)
Lennon was shot dead by a schizophrenic fan.
John Lennon and Paul McCartney were one of the most succesful teamwriting duo of the century.
Together they wrote various tracks from "Let It Be" to "Ticket To Ride"

Paul McCartney (Sir) (1942-)
Singer, songwriter and guitarist for The Beatles
In 1957 Paul McCartney was invited to join John Lennon's band The Quarrymen. Eventually George Harrison and Ringo Starr joined and the new band became The Beatles
Throughout the 1980s and '90s McCartney continued to record and perform, and was awarded the MBE in 1997, making him Sir Paul McCartney
George Harrison (1943-2001)
George Harrison joined John Lennon and Paul McCartney in 1957, playing guitar for The Quarrymen. By 1962 the group had added Ringo Starr and become The Beatles
Several of The Beatles' most famous songs were written by Harrison, including "While My Guitar Gently Weeps" and "Something."
In 1999 he was stabbed and wounded in his home by an obsessed fan. Harrison died in November 2001 after a lengthy battle with cancer.

Ringo Starr (1940-)
Ringo Starr played drums with Rory Storm and The Hurricanes from 1959 until 1962, when he replaced Pete Best permanently as a member of The Beatles
Together with John Lennon, George Harrison and Paul McCartney, Ringo became world famous

The History of The Beatles can be found here, this is one their official website:

Apple Records is a record label founded by The Beatles themselves in 1968, as a division of Apple Corps Ltd Allen Klein ran the label in 1969, it was then run by Neil Aspinall on behalf of the four Beatles, he then retired in 2007 and was replaced by Jeff Jones.

Sony ATV own the rights to The Beatles records.

Censored Music Videos

Many music videos have caused such contraversy that they have had to be censored, however MTV have come under strong criticism for being too "politcally correct" and sensitive.

(The substitute video)
  • Cher- If I Could Turn Back Time
  • Cher caused great contraversy in this music video by wearing a fishnet body stocking, with a revealing black one piece body suit on top
  • MTV banned the video in 1989, and later only played the video after the 9pm watershed
  • A censored version of the video was then produced, showing less sexual explicit content

  • Robbie Williams- Rock DJ
  • Due to it's explicit content, including Robbie Williams ripping off his clothes, skin and organs
  • The ending was cut by most music channels across Europe, including MTV and The Box
  • Other music channels cut from Robbie dancing in his underwear to dancing as a skeleton

Lip Syncing Task- Duck Sauce- Barbra Streisand

After pitching our ideas for our lip syncing task, the class decided as a whole that Duck Sauce- Barbra Streisand, pitched by Beth Cooper was our favourite.

  • Beth, acted as director, splited the class up, each with different tasks for preperation of filming.
  • She gave Emma the task of cutting down the song by taking out long sections of parts without lip syncing.
  • The rest of the class came up with ideas for shots, and most importantly the lip syncing shots.
  • We all took on a part of where the fake "Barbra Streissand" spoke, giving us the oppurtunity to lip sync, George took on the part of the male rapper, allowing him to also lip sync.
  • As a group we then split up induvidually to do shot lists for sections of the edited version of the song
  • Emma had 0.00-0.51
  • Beth had 0.52-1.24
  • Wizz and George shared 1.25-2.09
  • And myself and Emmie shared 2.09-2.42
  • We then spent a full school day filming the various shots, and a few lessons to allow us to re-do shots, we then came together as a group choosing the shots that worked best. Beth then took on the role of editing the clips together.
This is our final video, which can be found on youtube

  • The practise lip syncing task was highly beneficial as it gave us all the oppurtunity to lip sync, and understand the importance of getting it right on time

The Beatles fan pages

I have been looking for The Beatles fan pages, as this a good way of showing people our work and getting feedback of our ideas. 
It provides fans a place to upload pictures, videos, chat in forums and communicate with other fans. 
Some fan forums, such as, also provide the option of subscribing to a newsletter.


Fanpop provides a variety of fan bases from bands to television shows. 
I have signed up to this forum, in the hope to get feedback on our work for our video.

Facebook also has it's own page for "The Beatles" in which you can share pictures, videos and comments with other fans.
The people behind this fan page on facebook also post videos, posts and photos, they also post facts about the history and the companys who own the rights to The Beatles tracks.!/thebeatles?v=wall

This shows the use of modern technology in providing information about bands and artists.

Contacting labels

Through research on the internet, we found out that Sony Music, own the rights to the Album "Abbey Road", by The Beatles, which has our chosen track "Come Together" on.

However, we were not sure if the website was a reliable source so we then found a help line number to call, to ask if they did in fact own the rights to this album.

They then put us through to Sony ATV publishing, who stated they did own the rights, we then researched Sony ATV publishing and got an email address in which we could contact them asking for their permission in using the track.

We made sure they knew that it was for our coursework and not for any commercial gain or use. 

Sony ATV Music Publishing 

Tuesday, 7 December 2010

Coursework Pitch

Shoot me! Shoot me! Shoot me!

Here come old flattop. He come grooving up slowly
He got ju-ju eyeballs. He's one holy roller
He got hair down to his knee
Got to be a joker he just do what he please

Shoot me! Shoot me! Shoot me!

He wear no shoeshine he's got toe-jam football
He got monkey finger he shoot Coca-Cola
He say "I know you, you know me"
One thing I can tell you is you got to be free
Come together right now over me.

Shoot me! Shoot me! Shoot me!

He buy production he got walrus scumble
He's got Ono sideboard he's got spinal cracker
He's got feet down below his knee
Hold you in his arms till you can feel his disease
Come together right now over me.

He's roller-coaster he's got early warning
He's got muddy water he's got mojo filter
He say "One and one and one is three"
Got to be good looking 'cause he's so hard to see
Come together right now over me.

Shoot me! Shoot me! Shoot me!



Come together! Come together! Come together!
[repeat over solo until end]

The Beatles- Come Together lyrics 

  • I came up with this idea due to hearing it on an advert for The X Factor 
  • I had been wanting to use an old, "classic pop" song
  • Due to the fame of The Beatles, a lot of people know the song, therefore this would widen the target audience
  • As it is known as a "classic" I could use a range of ideas in my video, making it more modern, I could make it more post-modern, as I am using an existing idea, and playing around with the music video fir it, it has intertextuality 
  • "The Beatles week" on The X factor, was timed with you now being able to download their songs on Itunes 
  • My idea, was for the video to be in black and white, and following a main person, he eventually picks up people along the way on his journey, and he is holding a sign saying "come together" they all then eventually gather in a big group for the final lyric of "Come together, right now, over me" 
  • There would be a variety of shots, of various people, but mainly following the main persons journey, and shots of the publics reaction

Thursday, 11 November 2010

Mike Posner- Cooler than me (Practise Music Video Pitch)

Mike Posner - Cooler Than Me on MUZU.

Mike Posner- Cooler than me

  • I have decided to use this song as my idea for a music video which we could shoot around school
  • I would start the video as a boy writing the song lyrics out on a piece of paper
  • The main character of the video is the lead singer, and he walks round school, singing, everyone is stood still, frozen, they are all wearing sunglasses
  • The male then waves his hands in front of the still people
  • The only other character that is not still is the girl he is talking about in the song, she is very glamarous, and has lots of friends around her
  • When the lyrics say "and you never say, or remember my name" the male is holding up loads of signs with random names on, dropping them each time
  • He then takes a pair of sunglasses off a still person, and everyone starts dancing, they are all crowding the girl 
  • It's as if the boy isn't there, everyone is ignoring him
  • He then takes the glasses and everyone freezes again 

Wednesday, 13 October 2010

The Script- For the First Time

The Script - For The First Time on MUZU.

The Script- For the first time
  • Alternative rock band from Dublin
  • Currently based in London, after being signed by Sony Label Group
  • The Statue Of Liberty connotes it is set in New York, a famous land mark, when it is turned over it becomes clear that it is a postcard. 
  • A girl writing a post card, she is reading in her head what she is writing, this is inner- diegetic sound.
  • There is a picture of her and her boyfriend as she is talking about him in the postcard, they are holding a sign saying "greetings from across the pond" connoting she has moved away from home to America 

  • This is connoted by her talking about Dublin and saying how she is dying for a proper piece of brown bed, and that she says "not to miss her too much"
  • Lying on her bed as the lyrics come on saying "she's all laid up in bed with a broken heart." Making it a narrative and performance video.
  • Pictures of home on the wall
  • Black and white shots of the main singer, lip syncing, common code of pop videos, the black and white also sets the mood of the song
  • Cuts back to the girl, she is looking lonely as her boyfriend is on the phone

  • Inter cuts back to the singer again in black and white
  • Shot of the fingers playing the piano, shows musical ability
  • Cuts back to the male and female in the bedroom
  • Low angled shots of the main singer
  • The male turns to kiss the girl, she backs away, connoting her unhappiness

  • Shots of New York and a motor bike down a road
  • Inter cuts to black and white shots of the singer
  • Brighter colours when the mood of the song lifts
  • Shots of the drummer and the band, performance
  • Close up of the guitarist
  • The male and the lead singer gets on the motorbike, big buildings, common view of New York

  • Close up of the girls eyes shows her emotion
  • The couple are holding hands, connoting they are "in it together"
  • Shots of the sky, which are points of view shots
  • The female is behind a fence, connoting she feels trapped
  • Spotlight around the main singer as he is singing, black and white clip

  • A shot of what was the picture earlier on in the video, with the couple holding up a sign saying "Greetings from across the pond"
  • The statue of Liberty is behind them, this reflects back to the beginning of the video
  • Editing clips of New York onto shots
  • Licqour store behind the female, links to the line "drinking cheap bottles of wine"
  • The band on stage, connotes these shots could be taken from a concert, however you cannot see the audience
  • The lead singer at a garage with his motorbike, holding money, connotes he has sold his motorbikes, foreshadows the end of the video, when he tells the female that he has sold the bike for the plane tickets
  • A shot of a four leaf clover, an Irish tradition, they are meant to be lucky

  • Singer dancing, shows energy
  • The lead singer walking down a street, common code and convention, reflecting on life, similar to The Verve- Bitter sweet symphony
  • This is an intertextual link 
  • The lead singer hands the female an envelope, diegetic sound over the lyrics of the song, flight tickets back to Dublin
  • The female in the video was Bono's daughter, Eve Hewson, intertextual link 

The Script- For the first time lyrics

Tuesday, 5 October 2010

Bruno Mars- Just the way you are

Bruno Mars - The Other Side on MUZU.

  • Bruno Mars- Just the way you are 
  • A very creative music video 
  • Medium shot of a females chest listening to a music player, then moves up to her face, inter-diegetic music, we can here what is playing (this is the song that the music video is for)
  • Shot of the music player and someone picking it up and turning it off and taking the tape out- narrative enigma- the audience are not sure why they are doing that
  • The girl has an open mouth connoting she is shocked he has turned it off, although it is a playful look
  • Shot reverse shot of the man and woman, you then realise the male is Bruno Mars
  • Bruno takes the tape apart, shot of it on the table
  • Spells out his name and the title of the song using the tape
  • The name is also on the tape cassette connoting this is the song the female was listening too him
  • He then draws a drum, beats and vibrates coming off it when he moves his fingers, special effects
  • Draws the females eyes (they then close- again special effects) this also connotes the song is about her and he is singing to her

  • He then draws hair on the girls face using the tape, this is when he is singing about her hair, the video is following the lyrics connoting it is a narrative video
  • Shot to the girl with a playful look on her face, she is embarrassed but flattered 
  • Close up of Bruno lip syncing- common code of a pop music video
  • The girl pushes her hair out of her face on the tape image then on her real face, mirroring actions
  • Image of Bruno in tape- mouth moving in time with the lyrics- singing- lip syncing

  • The tape gradually gets further away without the camera moving, you can then see the whole of Bruno's figure
  • Shot reverse shot of the girl and Bruno, not looking at the camera but at each other, he is singing to her
  • Tape image of the girl smiling when he sings about her smiling again connoting it is narrative as the lyrics fit what is happening on screen
  • She closes the mouth on the tape figure and Bruno opens it back to a smiling face again- playful and fun
  • The girl then sits next to Bruno

  • Two shot of Bruno and the female- you can see the tape silhouette in the background
  • The tape then turns to a keyboard and the girl's hands are playing the keyboard
  • Zooms in and out of the tape image of Bruno, without the camera moving, creates closes ups and long shots
  • The girl then rings the tape which is in a shape of a bell
  • And the tape changes to Bruno on the piano
  • Shot of Bruno on the piano
  • Side shots of Bruno another common convention of pop music videos

Black Metal

  • Black metal started in the 1980's
  • It was influenced by thrash bands such as Celtic Frost
  • It descends from Scandinavia, often Norwegian bands like Mayhem
  • Has a fast beat and tempo, shrieked vocals, distorted guitars, unconventional song structure, graphic lyrics
  • They don't really perform concerts, more theatrical
  • Props, special effects and costumes are often used
  • Under ground music, anti- Christian, fans of Satanism
  • Often wear St. Peter's cross
  • Often partake in Church burnings 

  • Crucifix's
  • Slayed bodies
  • Dripping blood
  • Corpse like appearance
  • Spiked wristbands
  • Combat boots
  • Woman hanging from a cross- male dominance 
  • Musical instruments- shows ability
  • Dead corpses on the floor
  • Bullet belts
  • White pale skin, dark hair, studs
  • Animal corpses 
  • Black makeup running down there faces
  • Fire
  • Performance video without the audience
  • Set in a cave- like Hell 

Wednesday, 29 September 2010

Death Metal

Death Metal

  • Extreme sub-genre of heavy metal
  • It emerged during the mis 80's built from the musical structure of early black metal and thrash metal.
  • Death metal conventionally included heavily distored guitars, deep growling/grudging voices and extremely complex song structures with multiple tempo changes.
  • An example of some known Death Metal bands are : Death and Cannibal Corpse 

  • Both Music and Video starts straight away with each other and goes straight into very fast tempo music.
  • Extremely fast paced editing right from the start all the way through.
  • Very dark and gloomy setting
  • Mostly performance video
  • many closeups on instruments etc.
  • clothes etc- black, plain, black boots,all have very long messy hair,  lead singer has a t-shirt saying 'Death'- could be the big Death Metal band.
  • the cut away shots to the concept parts of the video- involve a man suffering(like the name of the song) -blood, cuts etc.. 

Underoath- Writing on the walls

  • The use of children
  • Not sweet, angelic, stereotypical children
  • Ballet outfit- counter type by angry facial expressions and them kissing
  • Living in a dolls house- browns and cream coloured= colour filters are used
  • Zooms out of the house
  • Strobe lighting- common in metal and dance
  • Shadow by limiting light source
  • Elliptical editing- kid jumping over the vaults
  • High budget

Cathedral- Autumn Twilight

  • Cathedral- Autumn Twist
  • Performance video
  • Heavy use of lighting
  • Special effects
  • Low camera angles and dutch angles
  • Panning
  • Close ups of facial expressions
  • Editing, cut to the beat
  • No audience can be seen
  • The music video is for the bands image and to connote their musical ability
  • Contrasts to other doom metal songs- fast paced guitar rifts

Doom Metal
  • Involves slow tempo's, low tuned guitars and a heavier sound than other metal genres
  •  Black Sabbath (1968) was the beginning of doom, they were influential to others
  • Performance video
  • Bright lighting and strobe lights
  • Shots of the audience- often involving mosh pits and crowd surfing, shows the genre of music and the enjoyment of the audience
  • Big hair and black clothing, also flares, like Black Sabbath wore  

Wednesday, 22 September 2010

Jamie T- Sheila

Jamie T - Sheila on MUZU.

  • Released in 2006
  • Grime music
  • Targeted at teens as it is modern rap
  • Mise-en-scene involves empty bottles of alcohol, connoting the video is aimed at an older audience
  • There are then close up shots of Jamie T

  • The video uses monkeys as characters
  • It is a short film, it has taken everyday life and changed one varaible
  • There is then inter-cuts of Jamie T on a black background, making sure he is the main focus
  • The monkey's are acting out the lyrics of the song, therefore it is a narrative video 
  • Repeating an action through editing (the monkey throwing things in the bin)
  • Ellipsis, there is time cuts

  • Offensive language is censored
  • One of the monkeys is connoted to be a female by a pink beaded necklace 
  • The music video is fighting for viewers attention, there is shots of day time and night time, this grabs the audience's eye
  • Gradually Jamie T moves further and further away from the camera, and the music video ends with a long shot, this is a reverse zoom